As I try to build a side cleaning business, I am trying to find the best and easiest way to get potential clients, hopefully without dialing prospects cold. I plan on using the following methods in this order:
- Personalized letters
- Door Hangers
- Phone calls
- Drop ins
The easiest and cheapest method is cold emails. I spent the past month emailing 100 potential clients. I received a response rate of 9% (9 out of 100.) Of those, most do not use an outside cleaning service or family does the cleaning. Only one is a potential client, but they did not reply to my follow-up for an appointment.
My initial email was very simple. I sent the prospects a one sentence email, questioning whether they used an outside cleaning service. The three that did, I sent a follow-up email requesting an appointment. Two declined stating they had family members do it and as mentioned above, one did not respond.
Email marketing with a small prospect list (less than two thousand) appears to be ineffective. Maybe coupled with other methods, such as calling and drop ins, it will be more effective.
I spent a total of 12.5 hours building the list, emailing and following-up.
I ordered 100 postcards from Vistaprint. The cost was only $21.38. Coupled with stamp costs, it will cost me $56.38 ($0.56 per prospect) to mail. I had a 50% first month discount offer added to the card to encourage business.
Once I receive the cards and mail out, I will continue the post. The responses will most likely be delayed with mailings.
What has been your best method of marketing a brand new service?